yellow pages news jobs events calendar movie times RSS News Feeds
Rocklin and Roseville Today Served Up Daily
   |   Current Temp: 68.0 F (20.0 C)
 

Safeway False Advertising and Unfair Competition Settlement


SHARE with Friend




District Attorney Jan Scully announced that Safeway, Inc. has agreed to settle a civil law enforcement action alleging Safeway engaged in false advertising and unfair competition as well as violated a 2008 injunction.

In the action, which was filed in Marin County Superior Court by district attorneys from Sacramento, Marin, Alameda, Fresno, Napa, Santa Cruz, Solano, Sonoma, and Ventura Counties, Safeway agreed to pay $2,250,000 in costs and fines. The Sacramento County District Attorney's Office will receive $222,000 and the Sacramento County Department of Weights & Measures will receive $54,000.

The complaint filed by the district attorneys alleges that within at least the last four years Safeway unlawfully charged consumers prices higher than Safeway's lowest advertised price, misrepresented the weight of Safeway branded products, and made statements on in-store signage that conveyed the impression certain Safeway produce was "locally grown" when in fact they were sourced from other countries.

The complaint further alleges that Safeway failed to abide by provisions of a 2008 injunction requiring Safeway to initiate and maintain a program to minimize pricing discrepancies. The injunction mandated Safeway institute a price accuracy policy requiring Safeway to give consumers an item free if they are overcharged for the item and the lowest advertised price was $5.00 or less; or if over $5.00, charge the correct price and give the consumer a $5.00 gift card. The complaint alleges Safeway failed to always honor the requirement and adequately notify consumers of the requirement with signage at every check stand.

Under the settlement, Safeway agrees to be bound by a permanent injunction prohibiting them from: making any false or misleading statements; charging an amount greater than the lowest price posted on a commodity or on a shelf tag; failing to honor any valid Safeway coupons, discounts or offers; and failing to clearly and conspicuously disclose any inclusions, exceptions or limitations to any Safeway offers, coupons or discounts. Safeway has also agreed to take significant measures to increase price accuracy including, but not limited to: increasing the number and visibility of store signage notifying consumers of the price accuracy policy; instituting training for employees on complying with the price accuracy policy; and hiring an independent third party auditor to conduct annual audits of Safeway's compliance with the injunction provisions.






more news Print This Article


Placer County News Headlines

3 Month Old Dies in Sacramento, Parents JailedAshleigh Smith and the 19-year-old father, Terry Scott, were interviewed, they were both booked that night into the Sacramento County Jail on felony child abuse/neglect charges.

Dropping Gas Prices Lift Summer DriversLocal gas prices continue to drop and bring relief to drivers across California and the nation.

Inter-Faith Task Force Seeks New MembersThe Roseville Police Department is hosting an Inter-Faith Task Force comprised of congregational leaders and security teams for churches and other

Lake Tahoe Basin Community Plan Environmental ReviewWith the release of the Notice of Preparation (NOP) for the Environmental Impact Statement/Report, the ongoing update to the complex Tahoe Basin Community Plan continues to make progress

Preventive Autism Treatment Focus of Research AwardsResearch could affect nearly one in every four cases of autism among children in the U.S.

Simple Changes Helping California Small Businesses and EntrepreneursIt's not easy doing business in California. In order to be successful, business owners must overcome many challenges, one of which is dealing with California's complicated tax system

Hyundai scores with Santa Fe SUVsOne of Hyundai's more impressive vehicles is the 2014 Santa Fe, a sport utility vehicle that has three rows and seats seven. It replaced the 2012 Veracruz in the Hyundai lineup.

Adoption Involving Fetal Alcohol SyndromeLaura Bloch adored his picture. "My husband and I had just been approved through an adoption agency and the agency sent out a letter with a picture of a child on it,"

Placer County Wines Honored with 52 AwardsPlacer County Wine Trail wines have delighted judges' taste buds again at this year's California State Fair Commercial Wine Competition.

Border Crisis and Illegal Immigration in the United StatesCongressman McClintock recently delivered the following remarks on the House floor regarding the United States Border Crisis.

Influences of Cognitive Abilities in Old Age StudyEarly life experiences, such as childhood socioeconomic status and literacy, may have greater influence on the risk of cognitive impairment late in life than such demographic characteristics

Big Check Scam Targets Roseville BusinessRoseville, CA -- Recently a Roseville business person received a large order for merchandise from an overseas destination.




more news