Barnes & Noble: Gone By New Year's?
If anyone gives you a Barnes & Noble gift card, be sure to cash it in by the end of the year.
This may be the last year that Barnes & Noble bookstores remain open.
It's bad news for people who love books. It's worse news for the next generation of readers, who may never experience buying a book in a bookstore.
B&N has been closing about 20 stores per year since 2012 and has said it will continue to do so for the next several years. But its financial position is bleak.
This follows a decades-long period of expansion, moving into neighborhoods where privately-owned bookstores thrived, destroying those stores with cut-price best-sellers, and all but owning the book business.
Borders collapsed because of poor choices -- weak locations, an overemphasis on music, and, worst of all, selling off its online bookstore to Amazon for $20 million in the 1990s. Chump change, by today's standards.
So why is B&N on the ropes if it has virtually no competition today from chains or privately owned bookstores?
First, Amazon makes it so easy to buy books.
Second, publishers thrashed B&N by selling best-sellers at deep discounts in non-traditional outlets such as supermarkets, Wal-Mart and Costco, thus removing a key source of revenue for the chain.
Third, the woefully underfunded Nook is competing with Amazon's Kindle, which is like bringing a knife to a gunfight.
Fourth, the antiquated model of printing books on spec, putting them on trucks, and crossing your fingers that they'll sell doesn't work in the internet print-on-demand era.
And fifth, book buyers want decent customer service. At B&N these days, the only way to find a sales clerk is to attempt to shoplift.
The company that owns QVC nearly bought B&N a couple of years ago, presumably to sell low-cost jewelry and other tsotchkes in B&N's nationwide chain of stores.
That would have been hello collectible coins and bye-bye books.
Now, one of B&N's key investors has cut the level of its financial stake in the company. A wise move, alas.
In many B&N stores, it's actually hard to find books. You've got to wade through toys, umbrellas, Nook displays, chocolate bars, notebooks, birthday cards, and all kinds of other stuff that has stolen shelf space from books.
The publishers have to be running scared. If B&N suddenly shutters its doors, then billions of dollars of books, which the bookstores take on consignment, go into the limbo of bankruptcy court.
But the fate of B&N weighs most heavily on readers. Literary agent David Vigliano says that the disappearance of bookstores, and the move to buying books on Amazon, represents the death of browsing.
Serendipity -- the sweet surprise of happening upon an unexpected book -- is an experience that can happen only in a bookstore.
Yes, Amazon's algorithms can point you to books you may like, but there's no substitute for wandering the aisles of a bookstore, looking into a section you might never have visited before, and finding a new author or subject you had never considered.
That experience is on the verge of disappearing. Barnes & Noble killed privately owned bookstores, and Amazon and technology are killing B&N. It's downright Darwinian.
Can B&N hang on through the holidays? Most likely. But sad to say, once Black Friday gives way to the 12th day of Christmas, a once-proud book chain may well have reached its final chapter.
And that would be chapter 11, of the Bankruptcy Code.
About Michael Levin
New York Times best-selling author, "Shark Tank" contestant and "World's Greatest Writing Teacher" Michael Levin runs www.BooksAreMyBabies.com, the portal to the ultimate 200+ video channel on writing and getting published. Levin has written more than 100 books, including eight national best-sellers; five that have been optioned for film or TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others; and one that became "Model Behavior," an ABC Sunday night Disney movie of the week.
Pet Care | Real Estate | Restaurants | Tech | View All | * Add/Upgrade Business
Placer County News HeadlinesAnnual Warrior Golf Classic at Catta Verdera in LincolnLincoln, CA - WJU Athletics will be hosting the 19th Annual Warrior Golf Classic at Catta Verdera Country Club in Lincoln.
Leadership Rocklin Creates Community LeadersROCKLIN, Robin Trimble, CEO of the Rocklin Area Chamber of Commerce, announced that the Chamber will once again host the prestigious Leadership Rocklin program.
Roseville Flash Crime Report (6.23.17)Roseville, CA - Digest summary update of police activity for Roseville covering the period of June 12-22, 2017.
9 Classic Songs That Stand the Test of TimeRoseville, CA- Music history is filled with terrific songs that don't always age so gracefully. They often mark a point in time and include less than stellar recordings
Sacramento Public Library seeks local authorsSacramento Public Library seeks 45 local authors to showcase their work at its upcoming local author fair
16th Annual Art, Wine and Music Festival at Squaw Valley[Olympic Valley, Calif.] - The Village at Squaw Valley announces the return of the Art, Wine and Music Festival July 8 and 9, 2017.
El Dorado Winery Association to host Blind Barrel eventPLACERVILLE, CALIF. - In raucous, rebellious and Roaring Twenties style, El Dorado Winery Association will bring wine enthusiasts together to celebrate the repeal of Prohibition
Sierra College Patrons Celebrate a Successful YearRocklin, CA --The Sierra College Patrons, a support group of the Sierra College Foundation, celebrated the year just past and installed the officers who will guide the group during
Placer County Fair Kicks Off TodayRoseville, Ca - Temperatures in triple digits will not deter the Placer County Fair from opening the annual Fair June 22-25.
The Brothers Comatose Hit the RoadSan Francisco, CA -- Americana mavens The Brothers Comatose bring their raucous, foot-stompin' live show on the road to premier venues across
Rocklin student to compete for America's Top Young ScientistSilver Spring, Md. and St. Paul, Minn. - From alternative energy to sustainable agriculture to medical advancements, today's scientific young minds work hard to solve today's biggest challenges
Roseville Landscape Makeover Contest LaunchesRoseville Environmental Utilities launched Sustain the Gains, a landscape makeover contest designed to encourage continued efficient water use.
NEWS: In Case You Missed It