Yellow Pages |   News Updates |   Events Calendar |   Movie Times | Recycling  |   Document Shredding
Rocklin & Roseville Today Events
Travel, Business and Entertainment Marketing

Roseville Bridge Club Joins Effort for Alzheimer's Research

Members of the Sun City Duplicate Bridge Club, led by team captain Avanell Kirchman, will play bridge for an entire day to raise money for The Longest Day - an annual fundraising event for Alzheimer's research held by the American Contract Bridge League and the Alzheimer's Association.  

Kirchman has set a team goal to raise $1,600 by playing bridge in Roseville for approximately eight hours on the longest day of the year - June 21.

 With an average age of 69, ACBL's members - most of whom play regularly at local bridge clubs - are significantly affected by Alzheimer's disease. By raising funds as part of The Longest Day program, bridge players are able to honor friends and loved ones who have been stricken with the disease while also keeping their own mental skills sharp, according to the ACBL and the Alzheimer's Association.

 "Studies have shown strong links between games, such as bridge, and successful aging," said Robert Hartman, CEO of the ACBL. "The game alone challenges and stimulates mental acuity, but there's also a strong social aspect that can aid with successful aging. With support from our members like the Sun City Duplicate Bridge Club, we can continue raising awareness and funds for the disease and hopefully introduce bridge to a new audience that can benefit from the mental stimulation."

 This is the second consecutive year that ACBL has coordinated with bridge clubs across the United States and Canada to raise funds for The Longest Day. The sunrise-to-sunset event, which is held on the summer solstice, supports the Alzheimer's Association by providing much-needed resources for the care, support and research efforts it leads. Last year, 160 bridge clubs across the U.S. raised more than half a million dollars for the cause. In 2014, ACBL is setting its sights on raising $750,000, and it plans to increase that amount incrementally each year as more bridge clubs participate in the effort.

 "The Alzheimer's Association would not be able to operate successfully without the efforts of groups such as ACBL," said Donna McCullough, vice president of mass market development for the Alzheimer's Association. "The ACBL and bridge players in general are especially important to our association because of the game's potential benefits for preserving mental sharpness, and we're happy to partner with them again this year."

 To raise money, the ACBL is encouraging its members to compete in bridge games from sunrise to sunset, which is approximately 16 hours on the summer solstice - the longest day of the year. The format of the event is determined by local club managers. 

"We've encouraged our members to be creative and get out in their communities to raise money from bridge players and anyone else  interested in joining the fight to end Alzheimer's," said Robert Hartman, CEO of the ACBL. "Many clubs are offering beginner bridge lessons; a great way to involve the community while teaching a fun game that could impact the learner's quality of life in the future." 

About the ACBL

Founded in 1937, the ACBL is the largest bridge organization in the world, serving 167,000 members, and 3,200 bridge clubs and sanctioning 1,100 sectional and regional tournaments annually. The ACBL's three North American Bridge Championships each attract up to 5,000 players representing every state in the United States, Canada and about 20 other foreign countries. A challenging and rewarding card game, bridge attracts players of all ages and walks of life - from Bill Gates and Warren Buffett to poker star Phil Gordon. For more information about the ACBL, visit

About the Alzheimer's Association

The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. Visit or call (800) 272-3900.

Placer County News Headlines

Davis Tow Owners, Employees Arrested in Suspected Illegal Towing SchemeSACRAMENTO, Calif. - A two-year criminal investigation by the California Highway Patrol, Valley Division Investigative Services Unit, culminated yesterday in the arrests of five employees

Jessup Warriors keep rolling on with seven-game win streakLINCOLN, Calif. - It was an all-out battle at McBean Park today as the ball game was gridlocked at 4 apiece for four innings between your nationally ranked No. 7 Warriors and RV The Master's Mustangs

Nissan does great job with Armada redesignRoseville, CA, - Historically, changes have not been part of the playbook for the Nissan Armada.

Placer County Water Agency Credit Rating ReaffirmedAUBURN, Calif. - The Placer County Water Agency (PCWA) is in the final stages of refinancing approximately $31.47 million of debt to take advantage of lower interest rates available

Serious Fun at El Dorado Wines Passport WeekendEl Dorado County, CA - Among the top events in Northern California, Passport Weekend is rated a "do not miss" celebration by Rocklin & Roseville Today's travel and entertainment editors.

Birds & Brew Fundraising Event at Moonraker BrewingAUBURN - Gold Country Wildlife Rescue (GCWR) is holding our 4th Biannual Birds & Brew Fundraising Event and this one is proving to be the best one yet!

Culinary Institute of America Event Series In NapaNapa, CA,- The CIA at Copia, The Culinary Institute of America's newest venture in downtown Napa, presents Sustainable Seafood and Bay Area Watersheds as the next event

Thunder Valley Seeks To Hire Qualified Toys "R" Us EmployeesLincoln, CA,- As Toys "R" Us announces the closure of 800 U.S. stores affecting as many as 33,000 jobs, Thunder Valley Casino Resort seeks to immediately hire qualified

Savor, Sip, Road Trip in Sacramento March 24thSACRAMENTO, Calif. - Ready to take a road trip through the wide and wonderful world of local flavor? The California Automobile Museum is proud to present a special gala fundraising event

Roseville City Council appoints Acting City ManagerRoseville, CA,- The Roseville City Council today appointed Dominick Casey to be Acting City Manager, following the recent announcement of City Manager

Going Strong at 20: Mind Institute Hits Milestone(SACRAMENTO, Calif.) - Twenty years ago a small group of frustrated but determined Sacramento-area parents of children with autism decided it was time to fill a glaring hole in medical research

Roseville City Manager Rob Jensen announces retirementRoseville, CA- Roseville City Manager Rob Jensen announced today that he will retire June 29, after serving the City of Roseville for 28 years,

NEWS: In Case You Missed It