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BIG Day of Giving Raises over $3 Million for Local Nonprofits


(Pictured: 38 Placer nonprofits participated in the the Kick-Off Event)

Auburn, CA -The BIG Day of Giving on May 6th was truly historical for our community. In one 24 hour period, $3,019,913.04 was raised for 394 regional nonprofits including gifts of $434,455 to 78 Placer County nonprofits. These were unrestricted gifts to support the important, diverse work of the local nonprofit sector.

Veronica Blake, CEO of Placer Community Foundation, stated, "It's essential to support local causes to keep our community healthy, inclusive, compassionate, and culturally and environmentally rich, and the BIG Day of Giving proved the willingness of local donors to do just that."

The BIG Day of Giving was a regional 24 hour online giving challenge held on Tuesday, May 6th. This historic event was a collaborative effort of GiveLocalNow, Placer Community Foundation, Sacramento Region Community Foundation, and Yolo Community Foundation. It supported many important causes and raised the level of giving by providing matching funds and prize challenges towards all local donations. 

Placer Land Trust, which works with willing landowners and conservation partners to protect Placer County's valued natural and agricultural lands for future generations, won four of the prize challenges and raised a total of $54,896. This total was the highest of any participating organization in Placer County and the second highest of all participating organizations in the four-county region. "We are overwhelmingly grateful for the incredible support we received today. These unrestricted funds will allow us to preserve Placer County land and protect our local quality of life," enthused Jeff Darlington, Placer Land Trust Executive Director.

Sierra Forever Families won the $2,000 prize sponsored by First 5 Placer for most money raised by a family and children serving organization. They raised a total of $40,133 to support their mission of finding and nurturing permanent families for children living in foster care.  Placer SPCA also had a highly successful campaign, raising $20,990 from 193 gifts.

The Big Day of Giving began in Placer County with a kick-off event at Westfield Galleria at Roseville where 38 Placer organizations gathered for a nonprofit fair. Attendees were able to donate at the event and enjoyed live entertainment from Rocklin Community Theatre, Sierra Native Alliance, Auburn Hip Hop Congress, and A Touch of Understanding. The BIG DoG mascot took photos with participants as well.

In addition to raising funds, the day was important because it brought new awareness to the nonprofit sector and the missions of 78 organizations. Susie Glover, Public Relations Manager for A Touch of Understanding, shared about her experience with the day, "We have exceeded our goal of both donations as well as new donors. The interaction we had during our office open house was so fun and it made the day go by so fast. The grand total is unbelievable and just shows what can be done when we all work together."

Thank you to all of our generous partners:
Placer Prize sponsors:  Community First Bank, First 5 Placer, ioSafe, Magnussen's Auburn Toyota, United Auburn Indian Community, Whole Foods Market Roseville, as well as donations made from these charitable funds at Placer Community Foundation-Charles and Gail Muskavitch Foundation, Community Leadership Fund, Constantino Family Fund, Jim and Judy Ganulin Family Fund, and the Robert Kemp Community Fund.
Business and Outreach partners: Aldo Pineschi Consulting, Carpe Vino, City of Auburn, City of Lincoln, City of Rocklin, City of Roseville, County of Placer, Elevate Public Relations, Gold Country Media, Halldin Public Relations, Kaiser Permanente, Lincoln Chamber of Commerce, Mary Lathrop, Placer Collaborative Network, Placer County Economic Development, Placer County Office of Education, Promote Me, Rocklin & Roseville Today, Rocklin Chamber of Commerce, Roseville Auto Mall Association, Roseville Chamber of Commerce, Sir Speedy Roseville, SureWest Foundation, and Westfield Galleria.
Regional Match partners: Aerojet Rocketdyne, Anonymous, Barry & Lynda Keller Community Fund II, Bob Earl Family Fund, Anonymous, Drs. Emily Leff and James L. Davis III,  Earl Family Fund, Hanson McClain, James and Susan McClatchy, Jean Runyon Fund for the Arts, John & Maggie Frisch, Ken & Joyce Adamson, Nugget Pacific Coast Building Products, Placer Community Foundation, RCA Community Fund, Runyon Saltzman & Einhorn, Inc., Sacramento Metropolitan Arts Commission, Sacramento Region Community Foundation, SAFE Credit Union, Sierra Health Foundation, SMUD, Township 9, Wells Fargo Bank, and Yolo Community Foundation.

About Placer Community Foundation
Placer Community Foundation grows local giving to strengthen our community by connecting donors who care with causes that matter. Known for sound financial management and knowledge of the nonprofit sector, the Foundation continuously monitors the community to better understand the nature of local needs, so that they can invest in areas such as arts and culture, education, health and human services, and the environment. The Foundation provides regular trainings and technical assistance for the many local nonprofits that are experiencing growing public demand for programs and services. The Foundation and its donors have invested over $4.7 million in Placer County, and currently has assets of $11.5 million.

To learn more about supporting our local nonprofit organizations, visit or call 530-885-4920.

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