Raley's Wins Telly Awards
WEST SACRAMENTO, Calif. - Raley's has been awarded an astounding total of 24 Telly Awards in Commercial and Online Video categories. The Telly Awards are premier awards honoring film and video productions, web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs.
Raley's was bestowed with a total of four silver awards-the highest honor possible-13 bronze and seven People's Telly awards. Typically, only 7 to 10 percent of over 12,000 annual entries receive silver awards. Raley's "Innovations" series received four silver, 11 bronze and six People's Telly bronze awards. "Seasons Holiday 2013" received two bronze Tellys and a bronze People's Telly.
"Our greatest achievement always remains bringing great products to our customers and communities," Raley's Vice President of Marketing and Consumer Relationships David Palmer said. "It's incredibly rewarding to see Raley's honored as the one of the most impactful grocers and advertisers in the country."
The 35th Annual Telly Awards marked the first time that Raley's had entered its advertising for recognition consideration. Raley's was recognized in a wide variety of categories including Business-to-Consumer Campaign, Promotional/Branding Campaign, Information, Videography/Cinematography, Use of Animation and Visual Effects.
The Telly Awards are judged by members of the Silver Telly Council, all of whom are previous silver Telly award winners. Using a performance scale, judges weigh entries against a merit standard so that entries do not compete against each other. People's Telly entries are posted to YouTube(r) and are rated by registered viewers over a period of four weeks.
"Raley's maintains a high standard of quality in everything that we do," Palmer said. "It is very encouraging to see that standard not only in our stores, but also in other avenues including our marketing campaigns."
NEWS: In Case You Missed It
Placer County News HeadlinesSeniors First's Cafés Nourish Bodies and SpiritsDuring a rainy winter, when inclement weather can preclude a trip to the store or local food closet, it's important to remind the elderly and their families that there are local options available
Business Executive Fighting Lou Gehrig's DiseaseAbout five years ago, Todd Neva, now of Hancock, Michigan, began having trouble lifting his daughter from her carseat. Over time,
$226,278 Raised in Dutch Bros. Buck for Kids DayOn Friday, Dec. 5, Dutch Bros. Coffee and customers banded together to raise $226,278 for children on the company's annual Buck for Kids Day.
Roseville 5th Graders Provide Inspiration to PatientsEach month, fifth-grade students from Stoneridge Elementary School's Leadership Club visit Sutter Rehabilitation Institute (SRI) in Roseville to visit patients.
Rocklin Unified's Beleaguered Special Ed Program Seeks ChangeThe Rocklin Unified School District has contracted with WestED to perform a study on its beleaguered Special Education department.
Roseville Charity Hearts that Care Partners with Placer SIUOn December 17th, 2014, The Placer County Special Investigation Unit (SIU), a Placer County Law Enforcement Task Force comprised of State and local Placer County law enforcement
Roseville Crime Report Digest Update (12.19.14)Crime report digest update for Roseville California, December 19, 2014
Food for 400,000 Meals Raised for Placer Food BankThunder Valley Casino Resort and Whitney Oaks Golf Club have collected over 50,000 pounds of food for Placer Food Bank food drive.
Rocklin Man Victim of Elder Abuse and ID TheftLaura Kirkwood, 23 years old of Sacramento, was arrested and booked at the Placer County Jail on suspicion of elder abuse and ID theft of a 74 year old Rocklin man.
Shocking Find in Colfax Storage Unit: Human RemainsA woman called the Placer County Sheriff's Office to report a foul odor coming from an abandoned storage unit that she had just purchased through an auction
Napa Valley's New Year's Eve Bash in CalistogaCome celebrate the New Year with the return of Celebrate! Napa Valley's New Year's Eve Bash on Dec. 31, 2014 at 10 p.m. in Calistoga, Calif.
Murders by Guns Continue Declining, Suicides On RiseWhile the overall death rate from firearm violence has remained unchanged for more than a decade, the patterns for suicide and homicide have changed dramatically
NEWS: In Case You Missed It