Raley's Wins Telly Awards
WEST SACRAMENTO, Calif. - Raley's has been awarded an astounding total of 24 Telly Awards in Commercial and Online Video categories. The Telly Awards are premier awards honoring film and video productions, web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs.
Raley's was bestowed with a total of four silver awards-the highest honor possible-13 bronze and seven People's Telly awards. Typically, only 7 to 10 percent of over 12,000 annual entries receive silver awards. Raley's "Innovations" series received four silver, 11 bronze and six People's Telly bronze awards. "Seasons Holiday 2013" received two bronze Tellys and a bronze People's Telly.
"Our greatest achievement always remains bringing great products to our customers and communities," Raley's Vice President of Marketing and Consumer Relationships David Palmer said. "It's incredibly rewarding to see Raley's honored as the one of the most impactful grocers and advertisers in the country."
The 35th Annual Telly Awards marked the first time that Raley's had entered its advertising for recognition consideration. Raley's was recognized in a wide variety of categories including Business-to-Consumer Campaign, Promotional/Branding Campaign, Information, Videography/Cinematography, Use of Animation and Visual Effects.
The Telly Awards are judged by members of the Silver Telly Council, all of whom are previous silver Telly award winners. Using a performance scale, judges weigh entries against a merit standard so that entries do not compete against each other. People's Telly entries are posted to YouTube(r) and are rated by registered viewers over a period of four weeks.
"Raley's maintains a high standard of quality in everything that we do," Palmer said. "It is very encouraging to see that standard not only in our stores, but also in other avenues including our marketing campaigns."
Pet Care | Real Estate | Restaurants | Tech | View All | * Add/Upgrade Business
Placer County News HeadlinesCalifornia Fire Updates Summary (8-29-15)California Fire Updates 2015: Although 6,300 firefighters remain on the lines battling 13 active wildfires, crews made significant progress over the past couple of days.
Retired Navy Captain Assists Returning VetsTom Mayhew was only 6 when he watched his father march his mother down the hall of their El Paso, Texas, home with a rifle pointed at her back.
Toyota Highlander continues to shine as midsize SUVOne of the most highly-rated midsize sport utility vehicles is the Toyota Highlander, a sensible, well designed crossover.
WJU Gala to Honor Four Esteemed AlumniROCKLIN, Calif. - William Jessup University will honor four esteemed alumni who are excelling in their respective fields of endeavor at its annual Jessup Gala
California Fire Update Summary (8-28-15)California Fire Updates 2015: A Red Flag Warning has been issued for Saturday from the Lake Tahoe region south through Mono County for high winds, increasing fire danger
Hacker Lab Jumpstarts Pursuit of Virtual RealityROCKLIN, CA--When three Sierra College students attended the July 24 Virtual Reality meet-up at Hacker Lab in Rocklin, they had no idea it would put them on the fast track
Sierra College Patrons to Meet September 8thRocklin, CA - The Patrons, a volunteer support group of the Sierra College Foundation, invite the public and those interested in becoming members of the organization
Roseville Crime Report Digest Update (8.28.15)Roseville, CA - Weekly crime report update digest summary for Roseville, August 28, 2015.
California Water Use Drops over 31 Percent in JulyDrought Watch: Despite continued hot conditions, Californians surpassed June's conservation rate and reduced water use by 31.3 percent during July, exceeding Governor Edmund G. Brown Jr.'s 25 percent
California Fire Update Summary (8-27-15)California Fire Updates 2015:Over 9,000 firefighters are battling 16 active wildfires across California. Warmer weather over the past couple of days has hampered containment efforts
Roseville Optometry Business BurglarizedRoseville Police asking for the public's help identifying the two people in these surveillance pictures.
Teacher Arrested for Child Pornography DistributionA Nevada County teacher was arrested for distribution of child pornography. Ethan Lewis, 32, was booked into the Nevada County Jail after turning himself in.
NEWS: In Case You Missed It