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Hot Pink Fun Run in Downtown Roseville September 28th

(ROSEVILLE, CA) - Registration is now open for the 7th Annual Hot Pink Fun Run, a family-friendly run, walk and fun zone on Sunday, September 28, 2014.

Proceeds from the Fun Run will again benefit the Placer Breast Cancer Endowment, an organization founded by Roseville native and breast cancer survivor Carol Garcia.  The Placer Breast Cancer Endowment works to raise awareness and much-needed funds to support a Breast Cancer Chair position at the UC Davis Comprehensive Cancer Center.  The position oversees local researchers dedicated to finding a cure for breast cancer.

This year's run will again feature a 1-mile course and chip-timed 10K and 5K race routes along Vernon Street in Downtown Roseville. Participants are welcome to run or walk the routes which will include some of Roseville's most historic neighborhoods, established storefronts and up-and-coming restaurants.  Afterwards, an awards ceremony will recognize the top finishers and participants and spectators are invited to the fun zone for sponsor activities, food trucks, music, face painting and other entertainment.  As always, strollers, dogs and participants of all abilities are welcome and anything HOT PINK is encouraged.

Participants can run/walk in the Hot Pink Fun Run in honor or memory of a friend or loved one who has been affected by breast cancer by sporting a special personalized sticker and writing on the "Wall of Honor" where participants can write a message or post photos of loved ones who have been affected by any form of cancer.

Runners are encouraged to register with an existing team or create their own. Those interested in running, walking, volunteering or sponsoring should visit the Hot Pink Fun Run's website for more information and registration.

The Placer Breast Cancer Endowment, formed in July 2005, includes breast cancer survivors and community activists who have raised $1.5 million to fully fund a Breast Cancer Endowed Chair at the UC Davis Comprehensive Cancer Center. The Endowment will allow UC Davis Comprehensive Center to recruit established researchers, build laboratory space, and continue clinical trials programs offering patients access to the latest treatments with the ultimate goal, as set by the National Cancer Institute Director John E. Niederhuber, M.D. - to eliminate the suffering and death due to cancer by 2015.

In addition to raising the funds for an Endowed Chair, the group continues to work to raise awareness of breast health issues including early detection and resource availability in the South Placer area. "The Placer Breast Cancer Endowment Fund is a 501-C-3 nonprofit organization, and contributions to the fund are tax deductible to the extent allowable by law". For more information about this and other fundraising efforts, visit

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