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South Placer is Booming with Bright Future

South Placer County Report Paints Rosy Picture

AUBURN, Calif. -- Led by strong growth in the health care, professional services and residential construction industries, south Placer County is thriving according to a new report on the area's employment profile.

In support of developing the Sunset Area in the unincorporated portion of the county near Roseville, Rocklin and Lincoln, the county's economic development office commissioned the report by nationally-renowned economist Dr. Christopher Thornberg with Beacon Economics. Thornberg presented his findings to the county board of supervisors today at their meeting in Auburn. Placer County is currently leading the planning effort to determine future uses of the underdeveloped area, considered to be a key driver of the region's economic future.

"To make good decisions on development, you have to have good data," said Thornberg. "And this is about the best data you can imagine."

South Placer County is home to 90 percent of Placer's residents and about 80 percent of its jobs. According to the report, the county has more than recovered from the recession and currently enjoys a low unemployment rate of 4.4 percent, with job growth strongest in small businesses that employ fewer than 50 people.

While manufacturing jobs have declined, they have more than been made up for by growth in high-level professional services, which tend to produce high-income jobs. Education levels and median income both remain higher than average for the region and the state. Thornberg said he was surprised to find that logistics and government employment were both low relative to the region.

"You are no longer a bedroom community to Sacramento," Thornberg told the board. "You've become your own job center."

The economic development office has a number of projects planned for the coming year to advance county development goals. Toward making the best possible data available to existing and prospective business owners, Placer has launched a new online dashboard, Choose Placer, to help them make smart business decisions.

Placer also plans to establish a new business resource center in Rocklin, intended as a one-stop-shop for business owners to get help with permitting and planning processes, business plans and hiring. The county's film office is working toward fully automating the film permit application process to help attract more productions to the county. Annually, film productions contribute an average of $1.3 million to the local economy.

The Beacon report is available here.

Placer County News Headlines

WINEderlust Renegade Wine Festival August 26thPLACERVILLE, CALIF. - El Dorado Winery Association is proud to present its first-annual celebration of renegades, rebels and rabble-rousers at the WINEderlust Renegade Wine Festival

Roseville Flash Crime Report (7.21.17)Digest summary update of Roseville police activity for the period covering July 6- 17, 2017.

John Adams Academy Expanding with Lincoln CampusLincoln, CA - Officials from John Adams Academy (JAA) charter school announced they have secured a site in Lincoln to house their public charter school program

WJU Athletics Sign Jaydon ClarkROCKLIN, Calif. - The Warriors men's basketball program led by head coach Lance Von Vogt welcome freshman Jaydon Clark to the 2017-18 recruiting class.

Santucci Memorial Golf Tournament slated for SeptemberRoseville, Calif., - The 14th annual Bill Santucci Memorial Golf Tournament will take place Friday, Sept. 29 at Sierra View Country Club in Roseville.

PlacerArts Presents the 24th Annual Auburn Art WalkAuburn, CA - The annual Auburn Art Walk presented by PlacerArts will take place on Friday, Aug. 4

Celebration for New Roseville Center for Sierra CollegeRoseville, Calif., - Sierra College invites the public to see its state-of-the-art classrooms and facilities at the new Roseville Center location in the heart of Roseville's Town Square

Paul Bancroft appointed to Sierra College BoardTruckee, CA -Kings Beach resident Paul Bancroft has been appointed to the Sierra College Board of Trustees. Bancroft will represent Area 2 and replaces Dave Ferrari who retired

Walmart Pays to Resolve Allegations of Violating Federal False Claims ActSACRAMENTO, Calif. - Wal-Mart Stores Inc. has paid $1.65 million to resolve allegations that it violated the federal False Claims Act when it knowingly submitted claims

Viva la Tomato at the Midtown Farmers MarketSACRAMENTO, Calif. - The Midtown Association (MA) is pleased to announce exciting special activities happening in July - many designed to celebrate Sacratomato Week

Woodcreek Oaks Boulevard Expansion in RosevilleRoseville, CA- Expect delays for the next few months if you plan on traveling down Woodcreek Oaks Boulevard.

Granite Arch on Alzheimer's Memorial Wall a Tribute to President Ronald ReaganSacramento, CA - East Lawn Memorial Park is proud to unveil a granite arch on its historic Alzheimer's Memorial Wall on Saturday, July 22 at 10 a.m

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