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South Placer is Booming with Bright Future




South Placer County Report Paints Rosy Picture

AUBURN, Calif. -- Led by strong growth in the health care, professional services and residential construction industries, south Placer County is thriving according to a new report on the area's employment profile.

In support of developing the Sunset Area in the unincorporated portion of the county near Roseville, Rocklin and Lincoln, the county's economic development office commissioned the report by nationally-renowned economist Dr. Christopher Thornberg with Beacon Economics. Thornberg presented his findings to the county board of supervisors today at their meeting in Auburn. Placer County is currently leading the planning effort to determine future uses of the underdeveloped area, considered to be a key driver of the region's economic future.

"To make good decisions on development, you have to have good data," said Thornberg. "And this is about the best data you can imagine."

South Placer County is home to 90 percent of Placer's residents and about 80 percent of its jobs. According to the report, the county has more than recovered from the recession and currently enjoys a low unemployment rate of 4.4 percent, with job growth strongest in small businesses that employ fewer than 50 people.

While manufacturing jobs have declined, they have more than been made up for by growth in high-level professional services, which tend to produce high-income jobs. Education levels and median income both remain higher than average for the region and the state. Thornberg said he was surprised to find that logistics and government employment were both low relative to the region.

"You are no longer a bedroom community to Sacramento," Thornberg told the board. "You've become your own job center."

The economic development office has a number of projects planned for the coming year to advance county development goals. Toward making the best possible data available to existing and prospective business owners, Placer has launched a new online dashboard, Choose Placer, to help them make smart business decisions.

Placer also plans to establish a new business resource center in Rocklin, intended as a one-stop-shop for business owners to get help with permitting and planning processes, business plans and hiring. The county's film office is working toward fully automating the film permit application process to help attract more productions to the county. Annually, film productions contribute an average of $1.3 million to the local economy.

The Beacon report is available here.





Placer County News Headlines

Roseville Residents Unaware of This Simple Safety RuleRoseville, CA- At times, it feels counterintuitive and perhaps that is the reason this rule is ignored or simply not followed in Roseville.

Ford C-Max a versatile "Energi" saverRoseville, CA - Ford prides itself on manufacturing mainstream vehicles for the masses. But at first glance, the 2017 Ford C-Max hardly fits the mold.

Roseville Gas Prices 10 Percent Higher than Year AgoRoseville, CA- Roseville gas prices are currently hovering around the $2.50 mark for regular unleaded. Surprisingly, the relatively low prices are about

Placer County Housing Choice Voucher Waitlist Opens Oct. 30Placer County, CA -The waitlist for Placer County's Housing Choice Voucher Program, which helps low-income individuals and families who are struggling to pay rent by providing rental subsidies

Resource Fair Uplifts, Empowers People Experiencing HomelessnessAuburn, CA- Nathan and Joni, married for 17 years, came to the Placer Empowering People event looking for help with housing and dental care.

Roseville among Locations for Placer United Girls CupRocklin, CA - On Oct. 27-29 thousands of female soccer players will fill the fields in Placer Valley for the biggest and most competitive fall soccer event in Northern California

GSAC Cross Country Championship in Rocklin at WJUROCKLIN, Calif. - Due to fire damage in Southern California, William Jessup University has stepped forward and will be hosting the upcoming Golden State Athletic Conference

Miles of Smiles Program in Roseville ExpandingRoseville, CA - Miles of Smiles is a volunteer-run program providing screenings and referrals for students in Roseville.

Placer County Water Agency Awarded for TransparencyAUBURN, Calif. - The Placer County Water Agency (PCWA) was presented with the District Transparency Certificate of Excellence at the Agency's Board of Directors meeting

13 Locations in Placer County for Free Medication Take-back Roseville, CA- A free medication take-back event will take place at 13 locations throughout Placer County on Saturday, Oct. 28.

Roseville Flash Crime Report (10.20.17)Roseville, CA - Digest summary update of Roseville Police activity through October 17, 2017.

Worst of Humanity: Arrests as FBI Targets Underage Human TraffickingSacramento - The Federal Bureau of Investigation, along with the National Center for Missing & Exploited Children (NCMEC), announced that 84 minors were recovered and 120 traffickers were arrested


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