Yellow Pages |   News Updates |   Events Calendar |   Movie Times | Recycling
Rocklin & Roseville Today Events
Celebrating Life...
HOME

South Placer is Booming with Bright Future




South Placer County Report Paints Rosy Picture

AUBURN, Calif. -- Led by strong growth in the health care, professional services and residential construction industries, south Placer County is thriving according to a new report on the area's employment profile.

In support of developing the Sunset Area in the unincorporated portion of the county near Roseville, Rocklin and Lincoln, the county's economic development office commissioned the report by nationally-renowned economist Dr. Christopher Thornberg with Beacon Economics. Thornberg presented his findings to the county board of supervisors today at their meeting in Auburn. Placer County is currently leading the planning effort to determine future uses of the underdeveloped area, considered to be a key driver of the region's economic future.

"To make good decisions on development, you have to have good data," said Thornberg. "And this is about the best data you can imagine."

South Placer County is home to 90 percent of Placer's residents and about 80 percent of its jobs. According to the report, the county has more than recovered from the recession and currently enjoys a low unemployment rate of 4.4 percent, with job growth strongest in small businesses that employ fewer than 50 people.

While manufacturing jobs have declined, they have more than been made up for by growth in high-level professional services, which tend to produce high-income jobs. Education levels and median income both remain higher than average for the region and the state. Thornberg said he was surprised to find that logistics and government employment were both low relative to the region.

"You are no longer a bedroom community to Sacramento," Thornberg told the board. "You've become your own job center."

The economic development office has a number of projects planned for the coming year to advance county development goals. Toward making the best possible data available to existing and prospective business owners, Placer has launched a new online dashboard, Choose Placer, to help them make smart business decisions.

Placer also plans to establish a new business resource center in Rocklin, intended as a one-stop-shop for business owners to get help with permitting and planning processes, business plans and hiring. The county's film office is working toward fully automating the film permit application process to help attract more productions to the county. Annually, film productions contribute an average of $1.3 million to the local economy.

The Beacon report is available here.





Placer County News Headlines

PCWA Awards $70,000 in GrantsAUBURN, Calif. - The Placer County Water (PCWA) Agency Board of Directors awarded five grants totaling $70,345 to local public water purveyors...

Corey Harper Releases New Video, Ready for BottleRock Napa ValleyHailing from Portland, 21-year-old singer/songwriter Corey Harper premieres the music video for his new track "Favorite Part of Loving You" on Relix

Roseville, Rocklin Gear Up for Hot Weekend of EventsRoseville, CA - The heat is on in Roseville and Rocklin. The mercury is forecasted to push into the 90's this weekend and it looks like summer weather is finally arriving with plenty of sunshine.

Free Community Health Day this SaturdayGrass Valley, CA- Chapa-De Indian Health will host Community Health Day this Saturday, May 20 from 11 a.m. to 3 p.m. at their Grass Valley Health Center

9 Great Songs that JamRoseville, Ca - We love the weekend and a good musical jam. This week our music staff fires up a playlist of songs that are a bit longer than the average corporate crafted pop ditty.

Hotel Azure in South Lake Tahoe Renovates for Stylish ComfortSouth Lake Tahoe, CA - During a recent adventure to Lake Tahoe, we found comfortable, modern quarters at Hotel Azure (formerly Inn By the Lake).

The Village at Squaw Valley Serves Up World Class FunOlympic Valley, CA- Squaw Valley is just up the road and another reason to love all that Placer County offers in any season.

Placer Veterans Stand Down Event in RosevilleROSEVILLE - Placer Veterans Stand Down, a non-profit organization whose mission is to help the Veteran population, is gearing up for its annual event May 23-25 at the Placer County Fairgrounds

Bluesdays Free Concert Series at The Village at Squaw ValleyOlympic Valley, Calif. - The Village at Squaw Valley is upping the ante of its ever-popular Bluesdays summer event series with a lineup of highly acclaimed musicians, from former B.B. King

Roseville, Rocklin Robbery Suspect PhotoRoseville, CA- Roseville Crime Stoppers is offering a cash reward of up to $1,000 for information leading to the arrest of a serial convenience store robber.

Sierra College Patrons Fundraising Efforts UpdateRocklin, CA - The Sierra College Patrons, a support group of the Sierra College Foundation, recently announced that the gross income from their fall fundraiser

Roseville Flash Crime Report (5.17.17)Roseville, CA- Roseville police activity log digest summary update for the period of May 8- 15, 2017.


NEWS: In Case You Missed It