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Hot Chili & Cool Cars 13th Annual Event

2011 Hot Chili Cool Cars September 17, 2011
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2006 Hot Chili Cool Cars

Five Star Auto Care Revs Up Hot Chili & Cool Cars As Title Sponsor
Hours and Size of Event to Extend for 13th Annual Event

(Rocklin, CA) -- Rocklin Area Chamber of Commerce is proud to announce that Five Star Auto Care has generously stepped forward as a Title Sponsor of the 13th annual Hot Chili & Cool Cars on Saturday, September 23. Last year’s Hot Chili & Cool Cars drew about 12,000 people. This year’s Hot Chili & Cool Cars promises to be bigger and better than ever.

Title sponsor, Five Star Auto Care, is a full-service auto repair, hand wash and detail center. Located at 6818 Five Star Boulevard in Rocklin, they offer a variety of car wash packages, including a VIP Unlimited Wash Card, as well as auto many repair services.

“We are thrilled to have Five Star Auto as a title sponsor,” stated Robin Trimble, Chamber CEO. “Five Star Auto Care is a favorite among many Rocklin residents and a long-time supporter of the Chamber. And their type of business fits perfectly with the theme of the event.”

New this year, the Chamber, in conjunction with the City of Rocklin, will expand the event from Midas Avenue, down Pacific Street, around the corner at Rocklin Road, to the new Train Station; in the past, the event stopped just before Rocklin Road. Hot Chili & Cool Cars attendees will be able to enjoy the event for an extra hour this year, 10 a.m. to 4 p.m. instead of closing at 3 p.m. as in the past.

“The expansion will allow us more time and room to feature additional children’s activities and performers,” explained Amber Tillery, Tillery Family Insurance and co-chair of the event.

Kids Zone presented by Mechanics Bank will take advantage of the extra space and expand this year with many entertainment options for kids including several inflatable play structures. Children’s entertainers are invited to contact the Chamber if they are interested in performing. Retail businesses that cater to children can reserve a children’s booth for $50.

One of the biggest features of the event is the classic car show. Approximately 140 classic and specialty vehicles were displayed last year. The Chamber began receiving reservations for car space last December for this year’s event. “We will definitely have even more cool cars this year,” predicted Tillery. Vintage car enthusiasts can participate in the car show for just $25.

The Chamber is here to help grow, showcase and promote local businesses and this year’s Hot Chili and Cool Cars is a great venue for every business. Booth spaces for all types of businesses are still available. At  just $50, a chili booth is a great way to interact with the event attendees, especially for charities, businesses or political candidates. Last year’s event featured 28 chili booths and more are expected this year. Those looking for a more traditional way to showcase their business can reserve a 10' x 10' business booth space for $150. Crafter’s booths are available for $50.

Returning this year, Hot Chili & Cool Cars will feature Artrageous in the Granite Rock Grille parking lot. Artrageous, presented by the Stewart Ventures Real Estate Team, brings dozens of regional artists together with local businesses and individuals in support of the Visual And Performing Arts programs of the Rocklin Unified School District. Donations help provide resources for classes from beginning art through advance musical theater.

Sponsorships for Hot Chili & Cool Cars are still available to fit any budget, beginning at just $500. To
reserve a sponsorship slot, contact Dale Roberts, Riolo, Roberts and Freddi, at 771-4134 or by e-mail at Roberts, the incoming Chamber Chairman, is serving as this year’s sponsorship chair.

As always, Hot Chili & Cool Cars wouldn’t be possible if it weren’t for the Chamber’s tireless volunteers. “Hot Chili & Cool Cars is one of the most rewarding things I have ever done,” stated Alice Carmody, The Don Brown Real Estate Team, and Logistics and Volunteer Chair for the event. “The relationships I’ve made, both personal and professional, are priceless. I am really looking forward to volunteering again this year.”

There are many opportunities for local businesses and community organizations to get involved in Hot Chili & Cool Cars. If you’d like to become a sponsor, feature a car, volunteer or reserve a booth space, please contact the Chamber at 624-2548 or online at

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