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Local Newspaper ceases Publishing



Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

Pediatric Telemedicine Consults Delivers Cost SavingsResearchers at UC Davis have conducted a comprehensive study to determine whether pediatric telemedicine consultations with rural emergency departments

50 Days of the Grateful Dead: Sugar MagnoliaIn a nod to the recent Dear Jerry Celebration held at the Merriweather Post Pavilion and an online request, we step back in time 32 years to June 1983.

Memorial Day Weekend : All Aboard as Railroad Season BeginsWhen the whistle blows Memorial Day weekend it will be full steam ahead this summer aboard the historic Virginia & Truckee Railroad

American River Project: Water Transfer ApprovedDrought Watch: At the May 21 meeting of the Placer County Water Agency (PCWA) Board of Directors, the Board approved a resolution authorizing the release of 12,000 acre-feet

Granite Bay Cuts Water Use 32 PercentDrought Watch: Customers in San Juan Water District's retail service area reduced their water use by 32 percent in April compared to 2013.

When 20 Billion Gallons of Water Savings is Not EnoughDrought Watch: Even though customers from 19 Sacramento-area water agencies have saved more than 20 billion gallons

$900,000 Window Project: Placer County Courthouse AuburnWork is under way on a construction project that will restore and repair aging windows at Placer County's Historic Courthouse in Auburn.

Squaw Valley High Profile Development ProposedA proposed high-profile project is in the works that would transform 94 acres in Squaw Valley into a development offering numerous resort residential options and amenities

Auburn Library Opens with Flooring Project CompletionThe Auburn branch of the Placer County Library has been closed since May 1

Kaiser Permanente Roseville Honors Fallen for Memorial DayKaiser Permanente Roseville Medical Center held a special ceremony yesterday honoring the memories of all who have died on behalf of our country

Raley's and iFoster Launch Foster Youth Hiring Program iFoster has partnered with Raley's Family of Fine Stores to develop a new hiring program for foster youth.

Auburn Non-Profit Above All Adventures Utilizes IndiegogoIn Placer County, 13 is the average age for first time alcohol and illegal prescription use, and binge drinking increases threefold between 9th and 11th graders


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