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Local Newspaper ceases Publishing




Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

$275,000 Grant for Roseville Homeless ShelterThe Placer County Board of Supervisors agreed to grant $275,000 to The Gathering Inn, a Roseville-based homeless shelter program

Country Artist Jerrod Niemann in Rocklin at Quarry Park July 16Nashville, Tenn. - Platinum-selling country artist Jerrod Niemann is bringing a great time, with his energetic and entertaining live show, to Country at the Quarry in Rocklin, CA, on Sunday, July 16

Autism Grant Aims to Improve Schools Practices (Sacramento, Calif)- The UC Davis MIND Institute has received a 3-year, $1.4 million grant to study how to build a statewide network to improve use of evidence-based practices for students with autism spectrum disorders

Placer County Meals on Wheels Contract Awarded Seniors First has been awarded home delivered meals funding to once again operate the Placer County Meals on Wheels program for 2017 - 2020

Arroyo Seco Weekend in Pasadena a Family Friendly Festival ExperiencePasadena, CA- The hot and humid weather in Pasadena this past weekend caught us a bit off guard as we strolled alongside the Rose Bowl headed for the inaugural Arroyo Seco Weekend Festival

Santa Monica: Life's a BeachSanta Monica, CA- The glowing rays of the summer sun warm your skin, the cool ocean waves crash at your sand covered feet while the playful sights and sounds of summer

15 Tips for Surviving Summer With Chronic Lung Disease(SACRAMENTO, Calif.) - Summer days of high heat and poor air quality can be extremely challenging for those with COPD, asthma, pulmonary fibrosis and other lung conditions

Roseville to Showcase Big Trucks this JulyRoseville, CA - Watch our utility trucks lift, scope, suck and crush at Big Trucks Summer on Thursday mornings in July.

Kia Forte remains a good bargainRoseville, CA- Kia continues to improve its brand up and down its lineup. There's not a bad vehicle in the bunch.

Roseville Gas Prices Keep Local Travel More AffordableRoseville, CA - The easing of gas prices in Roseville continues into late June as Placer County travel costs decline.

Annual Warrior Golf Classic at Catta Verdera in LincolnLincoln, CA - WJU Athletics will be hosting the 19th Annual Warrior Golf Classic at Catta Verdera Country Club in Lincoln.

Leadership Rocklin Creates Community LeadersROCKLIN, Robin Trimble, CEO of the Rocklin Area Chamber of Commerce, announced that the Chamber will once again host the prestigious Leadership Rocklin program.


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