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Local Newspaper ceases Publishing

Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:

Placer County News Headlines

Roseville Flash Crime Report (11.25.15)Roseville, CA- Crime flash report for Roseville, November 25, 2015.

Water Savings Fall Short AgainRoseville, CA. - Customers in San Juan Water District's retail service area reduced their October water use by 26 percent, which is 10 percent less

Chapa-De Indian Health Website for PatientsAUBURN, CA - Chapa-De Indian Health is proud to announce the launch of its newly updated website will also allow patients to learn about the comprehensive healthcare services

Blindness EtiquetteRoseville, CA - If you are meeting a person who is blind or visually impaired for the first time, do you offer your hand for him to shake?

Toyota RAV4 remains reliable compact SUVRoseville, CA- There is obviously a lot to like regarding the RAV4, starting with a sticker price that ranges from $23,680 to $29,850.

Roseville, Rocklin May Get Jobs Boost from Sunset Area PlanRoseville, CA - Currently known as the Sunset Industrial area west of Highway 65 and surrounded by the cities of Roseville, Rocklin and Lincoln.

Loretta Claiborne: RevisitedRoseville, CA - Last week, I began telling you about Loretta Claiborne, an African American who was born poor, partially blind, and with an intellectual disability.

Placer County Water Agency Adopts 2016 BudgetAUBURN, Calif. - At its November 19 meeting, the Placer County Water Agency (PCWA) Board of Directors adopted the Agency's 2016 budget

Rocklin Crime Report Update: DUI Arrests JumpRocklin, CA - Rocklin police weekly crime report digest update summary for the period of November 9- 15, 2015.

Roseville and Rocklin Among Beneficiaries of Clean Energy ProjectsRoseville, CA - The Placer County Board of Supervisors received a program update on mPOWER which has funded more than $35 million in clean energy projects

Cali Bowl in Roseville November 27-29Roseville, CA- The 8th Annual California Bowl comes to Roseville on Nov. 27-29 at the Woodcreek High School football stadium

Roseville to Hold Green Gardening at Home SeriesRoseville, CA - Starting this January, the Roseville Utility Exploration Center, 1501 Pleasant Grove Blvd. at Mahany Park

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