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Local Newspaper ceases Publishing




Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

Chicago the TRIBUTE to play Opera House Saloon in Roseville(ROSEVILLE, CA) - Chicago the TRIBUTE, a 9-piece tribute to the band with the horns and hits will be playing the Opera House Saloon Roseville on Thursday, March 30

Roseville Criminal Activity Heats UpRoseville, CA- As the weather heats up, so does Roseville criminal activity. The Roseville police log digest update for the ten-day period covering March 10-20, 2017.

Free STD and STI Testing and Treatment in Roseville(Roseville, CA) - Sierra Pregnancy & Health (SPH) announced they have begun offering free testing and treatment for STD/STIs, including gonorrhea and chlamydia

Placer County Government Center ProposalAUBURN, Calif. -- After considerable analysis, stakeholder engagement, design and planning, the Placer County Board of Supervisors were presented a plan for a re-envisioned Placer County Government

Ghost in the Shell coming to IMAXGhost in the Shell: An IMAX 3D Experience opens at the Esquire IMAX Theatre on March 30 at 7:00 p.m

Auburn Art Walk begins April 7The Auburn Art Walk will take place on the first Friday of April, June, August and October 2017, from 6 pm to 9 pm

Achieve Tahoe to Host Ability Challenge Fundraiser at Squaw ValleyAlpine Meadows, CA - Achieve Tahoe, a leading provider of winter and summer adaptive sports instruction at all ability levels for adults and children with disabilities

Guys and Dolls at William Jessup University in AprilROCKLIN, CA. - William Jessup University's Creative Arts department presents Guys and Dolls for six weekend performances, starting April 7-8-9.

Prenatal Health Services to begin at Auburn Health CenterAUBURN, CA - Chapa-De Indian Health is proud to announce that its Auburn Health Center will begin providing prenatal health services to patients starting this week.

Roseville Skatetown to Host Curling BonspielRoseville, CA -Brand New Barrel Bonspiel Brings 16 California Curling Teams to Roseville on March 24-26.

Placer Valley Tourism to operate Placer County FairgroundsAUBURN, Calif. -- The Placer County Board of Supervisors today approved Placer Valley Tourism, a private nonprofit organization, as the new operator of the Placer County Fairgrounds

Roseville Gas Price Competition StiffensRoseville, CA - Competition has stiffened as Roseville gas prices were mostly flat during this past week.


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