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Local Newspaper ceases Publishing




Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

Buying a Home is Still Better Than RentingRoseville, CA-- Home prices continue to rise faster than incomes and new employment, but it is still more cost efficient to own a home than to rent.

Sierra College Roseville Center Open House TodayRoseville, CA - Sierra College invites the public to see its state-of-the-art classrooms and facilities at the new Roseville Center location in the heart of Roseville's Town Square

Parking Fees being levied at Hidden FallsAUBURN, Calif. -- Placer County's Hidden Falls Regional Park in North Auburn is a gem of a park. Unfortunately, parking can be hard to find, especially during weekends

$22.5 Million Approved for Placer County BuildingsAUBURN, Calif. -- Placer County Board of Supervisors approve an investment plan that will allocate a minimum of $4.5 million annually over the next five years

Placer SPCA Sees Success in Waiving Adoption FeesRoseville, Calif. - Adoption fees are waived for all animals, without exception, at the Placer SPCA during the month of August for its "full hearts, empty kennels" campaign

Classic Car Show in Grass Valley August 25(Grass Valley, CA) Cascades of Grass Valley, a senior living community located at 415 Sierra College Drive in Grass Valley, will be hosting a classic car show on Friday, August 25

Warriors Set to Start 2017 Volleyball CampaignROCKLIN, Calif. - The William Jessup women's volleyball team will start the season this week hosting the Warrior Invitational

Podcasts for Fundraising Professionals and DonorsWith that goal in mind, Eric Hogue and David Pineschi of William Jessup University are regularly producing light-hearted podcasts each month

Mono County Events for Scenic Adventure SeekersMONO COUNTY, Calif. - After record-setting snowfall that refilled lakes and rivers, leaving glistening snow on high peaks and meadows below

Lowest Reported Gas Prices in RosevilleRoseville, CA- Gas prices in Roseville and Rocklin are holding relatively steady as residents shift from summer vacations back to school and work

WJU Volleyball signs Isabella MauricioROCKLIN, Calif. - The women's volleyball head coach, Shasta Millhollin announced the signing of Isabella Mauricio from Foster City, Calif. to the 2017-18 roster.

Foam Fest Craft Beer and Live Music Festival[Olympic Valley, Calif.] - Achieve Tahoe (formerly Disabled Sports USA Far West) will host its 28th annual "Foam Fest" fundraising event


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