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Local Newspaper ceases Publishing



Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

Annual Marysville Stampede Memorial Day WeekendMarysville, CA- An annual celebration of California Western and rodeo heritage, in the heart of California's cowboy country, the 83rd Annual Marysville Stampede

Downtown Woodland: Unexpected TreasureWoodland, CA- On a recent Sunday afternoon, I grabbed my wife and headed off on a rather short drive to Woodland to catch an afternoon show at the Blue Note Brewing Company.

Roseville Flash Crime Report (5.23.16)Roseville police crime report digest update for May 23, 2016.

Local Team Wins Spirit CUP at SMUD Solar RegattaRocklin, CA- The Sierra College Solar Energy program Team competed last Saturday May 14th in the Northern California SMUD Solar Regatta

Roseville Area Organization Helps Guardian Scholars ProgramRoseville, CA- Sierra College Guardian Scholars Program thanks the ALPHA DELTA KAPPA Organization for their generous donation to our Former Foster Youth

Startup Hustle Demo Night on May 26(ROCKLIN) -The newest startups in town will be making their pitches on May 26 at 1108 R Street from 5:30 to 7:30.

Placer County Water Agency Master Plan UpdateAUBURN, Calif. - At its May 19 meeting, the Placer County Water Agency (PCWA) Board of Directors received an update on the PCWA County-wide Master Plan.

Subaru BRZ: Reasonably priced old-school sports carRoseville, CA - For driving enthusiasts who want to own a light, agile car that provides an elusive fun factor while also looking cool, the smartly designed Subaru BRZ deserves a good look.

Roseville Gas Prices See DropRoseville, CA - While regional gas prices appear to have held steady, some gas station in Roseville are reporting a downward tick in prices.

Raising Awareness for Mental HealthIn the U.S., the month of May is (or was, depending on when your newspaper publishes this column) "Mental Health Awareness Month."

Roseville Flash Crime Report (5.21.16)Roseville, CA- Weekly crime report digest update summary in Roseville for the period covering May 13- 19, 2016.

Rocklin Flash Crime Report (5.21.16)Weekly flash crime report digest summary in Rocklin for the period covering May 9- 15, 2016.


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