Yellow Pages |   News Updates |   Events Calendar |   Movie Times | Recycling  |   Document Shredding
Rocklin & Roseville Today Events
Travel, Business and Entertainment Marketing

Local Newspaper ceases Publishing

Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:

Placer County News Headlines

Birds & Brew Fundraising Event at Moonraker BrewingAUBURN - Gold Country Wildlife Rescue (GCWR) is holding our 4th Biannual Birds & Brew Fundraising Event and this one is proving to be the best one yet!

Culinary Institute of America Event Series In NapaNapa, CA,- The CIA at Copia, The Culinary Institute of America's newest venture in downtown Napa, presents Sustainable Seafood and Bay Area Watersheds as the next event

Thunder Valley Seeks To Hire Qualified Toys "R" Us EmployeesLincoln, CA,- As Toys "R" Us announces the closure of 800 U.S. stores affecting as many as 33,000 jobs, Thunder Valley Casino Resort seeks to immediately hire qualified

Savor, Sip, Road Trip in Sacramento March 24thSACRAMENTO, Calif. - Ready to take a road trip through the wide and wonderful world of local flavor? The California Automobile Museum is proud to present a special gala fundraising event

Roseville City Council appoints Acting City ManagerRoseville, CA,- The Roseville City Council today appointed Dominick Casey to be Acting City Manager, following the recent announcement of City Manager

Going Strong at 20: Mind Institute Hits Milestone(SACRAMENTO, Calif.) - Twenty years ago a small group of frustrated but determined Sacramento-area parents of children with autism decided it was time to fill a glaring hole in medical research

Roseville City Manager Rob Jensen announces retirementRoseville, CA- Roseville City Manager Rob Jensen announced today that he will retire June 29, after serving the City of Roseville for 28 years,

22nd Annual St. Patrick's Day Parade in Old SacramentoSACRAMENTO, CALIF. - The 22nd annual St. Patrick's Day Parade marches into Old Sacramento on Saturday, March 17, with a variety of free fun and excitement for the entire family.

Gold Rush Dance and Showcase on Ice in RosevilleRoseville, CA, - More than 100 figure skaters from across the nation will be competing at Skatetown Ice Arena in Roseville for the Gold Rush Dance and Showcase

Warriors Awarded Double-Dose of GSAC Pitcher of the WeekROCKLIN, Calif. - With a pair of sweeps this past week from both the Jessup baseball and softball team's, the mound did their job to keep runs at bay granting starters Ashkhon Kuhaulua and Shelbi Graifman

25 Percent Increase in Roseville Gas Prices Since 2016Roseville, CA- Just two short years ago, average prices in Roseville for regular unleaded hovered below the $2.40 per gallon mark.

Officials Champion Senior Nutrition Programs in Placer County(Auburn, CA) - Surprisingly to some, Auburn's senior population is experiencing increasing rates of hunger making them particularly vulnerable to the adverse health effects that so often

NEWS: In Case You Missed It