Yellow Pages |   News Updates |   Events Calendar |   Movie Times | Recycling
Rocklin & Roseville Today Local Events
HOME

Local Newspaper ceases Publishing





Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

Roseville Police Activity Weekly Update (2.23.17)The City of Roseville police activity weekly update for the period covering February 17-23, 2017

Fine Forgiveness at Sacramento Public LibrarySacramento Public Library is waiving all overdue book and material fines through Wednesday, March 15 as part of its new Fine Forgiveness promotion

Public Meeting: Sierra Joint Consortium for Adult Education(AUBURN, CA) The public is invited to attend the Sierra Joint Consortium for Adult Education (SJCAE) public meeting on March 15, 2017,

Seniors First Represents Capital Region in National Campaign(Auburn, CA) - Surprisingly to some, individuals age 60 and older in our area continue to experience an increasing rate of hunger.

20 Year Upgrade Project for Northstar Ski ResortAUBURN, Calif. -- The Placer County Board of Supervisors on Tuesday approved a series of actions to guide upgrades and improvements to the Northstar California ski resort

Real Estate Watch: Home Seller's Market Roseville, CA - Realtor, Julie Jalone of MagnumOne Realty in Roseville, is asking why more homeowners are not taking advantage the current seller's market being caused by high buyer demand and low inventory of home for sale.

Top 5 Healthy Heart Habits : A Dose of Vitamin Ray with Dr. RayDid you know, heart disease is still the leading cause of death in both men and women in the United States? In fact, per The American Heart Association

Autism Studies: Placenta Provides Time Capsule(Sacramento, Calif) - In two recent studies, researchers at UC Davis have shown that placental tissue can provide critical information about the epigenetic

Winners of American History Essay Contest honored in RosevilleRoseville, CA - Congratulations to winners of the American History Essay contest sponsored by Roseville's Gold Trail Chapter

Placer SPCA Announces 2017 Board of DirectorsRoseville, CA - The Placer SPCA has announced the election of its 2017 Officers for the Board of Directors.

Hyundai Veloster: Unconventional compact hatchbackRoseville, CA- The first thing one notices about the Hyundai Veloster is the odd door arrangement. It's an ingenious idea, putting two doors on the passenger side of this compact hatchback

Tickets Now Available for Flavor! Napa ValleyNapa, CA - Individual tickets for Flavor! Napa Valley, March 22 - 26, 2017, which supports programs and scholarships at The Culinary Institute of America's (CIA) Greystone Campus


NEWS: In Case You Missed It