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Local Newspaper ceases Publishing




Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html





Placer County News Headlines

Placer County's New Committee for Lodging Tax FundingAuburn, CA, - Lodging taxes collected from overnight guests in eastern Placer County have long been allocated for local, visitor-serving projects to benefit its tourism-based economy

Placer Public Health Laboratory Seeks Cost Effective FutureAuburn, CA, - Placer County will seek a more sustainable model for public health laboratory services, with a recent vote by the Board of Supervisors allowing staff to move forward

World Renowned Neonatologist to Lead Pediatrics Dept. at UC Davis(Sacramento, Calif.)-Satyan Lakshminrusimha, a world renowned neonatologist, has been named chair of the Department of Pediatrics at the UC Davis School of Medicine

In Cancer, Talking About Bad News Can Be Good(Sacramento, Calif.) - Giving bad news is never easy, especially when it's life or death. But when an oncologist delivers a poor prognosis to a cancer patient, does it harm their relationship?

Folsom City Council Picks Mayor and Vice MayorFolsom, CA - The Folsom City Council unanimously selected Steve Miklos as mayor and Ernie Sheldon as vice mayor at the Dec. 12 City Council meeting

Roseville Paying 20 Percent More for ThisRoseville, CA, - Roseville gas prices dipped again slightly this past week offering motorists a slight reprieve since the gas tax went into effect on November 1

263,000 Acres Already Torched in Southern California FiresCalifornia Fire Updates 2017: Over 9,000 firefighters remain on the line, successfully making progress in containment of several of the fires that sparked last week in southern California

WinterWonderGrass Music and Brew Festival Tickets On SaleOlympic Valley, Calif., - Silhouetted against the snowy Sierra Nevada, WinterWonderGrass Festival returns for its 4th year at Squaw Valley Alpine Meadows with headlining artists

TobyMac Tour Coming to Sacramento and RenoSacramento,CA, - Seven-time GRAMMY winner TobyMac will once again bring his dynamic "HITS DEEP Tour" to 29 markets next year, alongside a talent-packed line up

Gold Country Wildlife Rescue Seeks Volunteers and InternsAUBURN - Gold Country Wildlife Rescue is seeking the assistance of dedicated individuals to help support animals in need.

All-new Volkswagen Atlas a roomy SUVRoseville, CA,- Looking to fill what it considered a void in its sport utility vehicle offerings, Volkswagen developed the 2018 Atlas.

Lower Cost Electricity Anticipated for Some Placer County ResidentsPLACER COUNTY, CA - In December, residents and businesses will receive the first of several notices informing them about the coming change in their electric energy supply


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