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Local Newspaper ceases Publishing




Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.

Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego. 

Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived.  Many businesses no longer consider newspaper advertising for their media mix.  Bargain basement ad prices haven't been enough to stem the flow of red ink. 

According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.

The full content of the Placer Sentinel statement may be found at:
http://www.placersentinel.com/story3.html




Placer County News Headlines

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Sacramento County Fair May 24- 28Sacramento, Calif., - Excitement, anticipation, and exhilaration await attendees of the 82nd annual Sacramento County Fair!

Stroke Awareness: Knowing the signs can help save livesEvery 40 seconds someone in the U.S. has a stroke, according to the U.S. Center for Disease Control and Prevention

Sacramento Museums to Hold Rally at State CapitolSACRAMENTO, Calif. - In 2018, Sacramento Area Museums is celebrating 20 years as a collaborative organization and plans to mark the important milestone with a rally

Capital Classic Hockey Tournament in RosevilleRoseville, CA - Placer Valley Tourism is thrilled to be teaming up with Capital Thunder Youth Hockey to bring the inaugural Capital Classic Hockey Tournament

Placer County HHS Programs National Achievement AwardsAuburn, CA,- Nine Placer County programs have been recognized with an Achievement Award from the National Association of Counties this year

Vibes & Vines Concert Featuring Michael Franti & Friends to Benefit Do It For The LoveBottleRock Napa Valley presents Vines & Vibes, the fourth annual Do It For The Love Benefit Dinner and Concert on Thursday, May 24, 2018, on the rooftop of the Archer Hotel

Lake Tahoe's Ridge Resorts' Kelly Smith named Associate Of The Year(STATELINE, Nev.) - Kelly Smith, lead loan servicing specialist and the newly awarded employee of the year at The Ridge Resorts, is packing her bags

Napa Valley Health and Wellness Choices AboundNapa Valley, CA-- The Napa Valley offers many health and wellness options for visitors, and the valley's resorts and spas are creating unique and memorable guest experiences

Nathaniel Rateliff & The Night Sweats Tour DatesLast night, Nathaniel Rateliff & The Night Sweats performed their lead single "You Worry Me" on "The Late Show with Stephen Colbert

Eldorado Resorts debuts THE ROW in RenoRENO, Nev. -Eldorado Resorts, Inc. presents a one of a kind, unified and distinguished resort experience with the addition of THE ROW-a newly branded destination in the heart of Reno

WJU Warriors Fall in Tight Battle with PioneersLINCOLN, Calif. - Jessup baseball took the field for their second game of the NAIA Opening Round at McBean Park facing No. 3 Antelope Valley, both teams undefeated


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