Local Newspaper ceases Publishing
Auburn's Placer Sentinel has become the latest casualty in an all-too familiar scenario being played out again and again throughout the United States. Newspapers are dying as readership dwindles and advertisers continue the migration to the web and television that began years ago.
Surprisingly, The Placer Sentinel was Auburn's only locally owned print newspaper. The Auburn Journal, owned and operated by a Southern California media chain. Brehm Communications corporate headquarters are located in San Diego.
Some pundits say that when you take a media format on life-support, waning readership, a dearth of advertisers and combine it with the worst economy in a very long time, it really does begin to look as if the perfect storm against newspapers has arrived. Many businesses no longer consider newspaper advertising for their media mix. Bargain basement ad prices haven't been enough to stem the flow of red ink.
According to the Placer Sentinel's website, Publisher Janice Forbes seems to have left the door open with a return at some point in the future. She states, "Publishing a small newspaper has been enjoyable in the past and we’re sure it will eventually be so again. We hope to be around when it is." For many, that would be a welcome return.
The full content of the Placer Sentinel statement may be found at:
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