Yellow Pages |   News Updates |   Events Calendar |   Movie Times | Recycling
Rocklin & Roseville Today Local Events
HOME

Hops and Dreams: The Story of Sierra Nevada Brewing Co.




sierra_nevada_brewing.jpg

On November 15, thirty years ago, two friends mixed 300 pounds of pale malt and roasted barley, then added six pounds of hops. A week later they pried open their bottles of beer and poured it all down the drain—it had an unwelcome astringent taste. Ten batches later, after seeking advice internationally and experimenting, Ken Grossman and Paul Camusi created their first marketable batch of Sierra Nevada Pale Ale.

Today, the brewery they grew is producing more beer than any other craft brewery in the United States (The Boston Beer Company produces more but it contracts out some of its brewing).

Sierra Nevada Brewing Co., located in Chico, California, is holding a nationwide toast to celebrate its anniversary. Grossman, who bought out his partner, is sole owner of the company. The rise to this company’s and Grossman’s success is described in Hops and Dreams: The Story of Sierra Nevada Brewing Co. (Stansbury Publishing, $19.95, 224 pp.).

Ken Grossman and Paul Camusi moved to Chico from separate hometowns in Southern California. Introduced at Grossman’s Chico Home Brew Shop, which sold ingredients for homebrewing, the two decided to open their own microbrewery, just as the Bay Area
microbrewery pioneers had done recently.

Grossman is an innovative mechanic. He and Camusi scrounged for used equipment from dairies, scap yards, and bottlers, then Grossman rebuilt it into usable machinery. They took their small savings, received some money from relatives and a friend,and started producing. Their plan was to be selling 1,500 cases a month.

Author Rob Burton tells how they made their first sales, got picked up by a supermarket chain,received publicity, and began to develop a cult-like following of beer aficionados.

The company moved from its original rented warehouse to a building developed from the ground up; influenced in appearance by the defunct German Aschaffenburg brauerie from which they purchased two large copper vessels to adorn their new entrance.

Since then, Grossman has added a building to bring the brewery’s capacity to 800,000 barrels per annum. To power the brewery, 10,000 solar arrarys cover its rooftops and parking lot, outputting 1.5 megawatts of electricity plus four hydrogen fuel cells producing 1 megawatt - enough for 2,500 families for a year. The brewery processes spent cooking oil from its restaurant into biodiesel fuel for use in delivery trucks. The company strives for 100 percent sustainability. It recycles its waste and uses it for production, growing hops, and a garden.

Employees receive many perks including a profit sharing retirement program, a self-funded group health plan subsidized over 80 percent by the company, an on-site medical clinic and wellness program with free access six days a week, a child care center, and subsidized public transportation.

Hops and Dreams author Rob Burton compares U.S. craft beer to his native England’s, discusses the craft beer movement in the U.S., and laces the book with tales from Sierra Nevada’s Taproom. For those visiting the brewery he describes its tours and the 350-seat Big Room where national artists perform for the community on a high-tech stage set up for broadcasting. Chef Micheal Iles offers his pairings of favorite beers with menu choices and Brewmaster Steve Dresler narrates the history behind the company’s best-known beers. Hops and Dreams is the only book written about Sierra Nevada Brewing Co.

 

Title: Hops and Dreams: The Story of Sierra Nevada Brewing Co.
Author: Rob Burton

Availability: Available now from BN.com and Amazon.com. After November 10 available
through all bookstores, library jobbers, and the publisher.





Placer County News Headlines

$150,000 Kaiser Permanente Grant Targets Heart Attacks and StrokesAUBURN, CA - Chapa-De Indian Health is honored to receive a $150,000 grant from Kaiser Permanente, which will work to expand Kaiser Permanente's

Rocklin Charts Course for Defunct Sunset Whitney Golf Space The Rocklin City Council is scheduled to consider an opportunity proposed for the former Sunset Whitney Golf Course land at the March 28 Council Meeting.

Spring Eggstravaganza April 15-16 at Fairytale TownSacramento, Calif. - Celebrate spring with egg hunts, puppet shows, hands-on activities and more at Fairytale Town's annual Spring Eggstravaganza

Gardens of the Hills Fundraiser Tour and Crafts FairEl Dorado Hills, CA - The Assistance League of Sierra Foothills presents their 8th annual Gardens of the Hills Fundraiser Tour and Crafts Fair

Carmel Valley: Land of Honey, Wine & ArtCarmel Valley, CA- Just a short scenic drive inland from Carmel-by-the-Sea lies a delightful little village tucked in the hills that sometimes and undeservedly gets overlooked by travelers in favor of its more popular coastal neighbors.

Roseville Moose Lodge Charity Golf Tournament May 20thRoseville, CA- The Roseville Moose Lodge will be holding its second annual charity golf tournament Saturday, May 20 at Whitney Oaks Golf Club in Rocklin

Sutter Auburn Faith Hospital Foundation welcomes new president and board memberAuburn - Sutter Auburn Faith Hospital Foundation announces the appointment of a new board president, Robert Frew and board member, Suzi deFosset.

Lincoln MKZ: Luxury sedan has lots to offerRoseville, CA- We test drove the 2017 Lincoln MKZ recently for a week and came away impressed.

Corky's Corner: Golden Age Mic Pre 73 ReviewRoseville, CA- If you have a budget or bedroom studio and you are looking for a Neve type Pre amp look no further. The Golden Age Pre is for you.

Roseville Gas Prices Cool as Warmer Temps Move InRoseville, CA- Gas prices in Roseville experienced a slight dip this past week. That's good news as the forecast shows warmer spring weather finally returning to Northern California

American Sign Language Bicentennial Celebration at WJUROCKLIN, Calif., - William Jessup University's American Sign Language (ASL) club will host "ASL Day for All" on Saturday, April 8 at 9:30 a.m. at the growing university

Chicago the TRIBUTE to play Opera House Saloon in Roseville(ROSEVILLE, CA) - Chicago the TRIBUTE, a 9-piece tribute to the band with the horns and hits will be playing the Opera House Saloon Roseville on Thursday, March 30


NEWS: In Case You Missed It