Hops and Dreams: The Story of Sierra Nevada Brewing Co.
On November 15, thirty years ago, two friends mixed 300 pounds of pale malt and roasted barley, then added six pounds of hops. A week later they pried open their bottles of beer and poured it all down the drain—it had an unwelcome astringent taste. Ten batches later, after seeking advice internationally and experimenting, Ken Grossman and Paul Camusi created their first marketable batch of Sierra Nevada Pale Ale.
Today, the brewery they grew is producing more beer than any other craft brewery in the United States (The Boston Beer Company produces more but it contracts out some of its brewing).
Sierra Nevada Brewing Co., located in Chico, California, is holding a nationwide toast to celebrate its anniversary. Grossman, who bought out his partner, is sole owner of the company. The rise to this company’s and Grossman’s success is described in Hops and Dreams: The Story of Sierra Nevada Brewing Co. (Stansbury Publishing, $19.95, 224 pp.).
Ken Grossman and Paul Camusi moved to Chico from separate hometowns in Southern California. Introduced at Grossman’s Chico Home Brew Shop, which sold ingredients for homebrewing, the two decided to open their own microbrewery, just as the Bay Area
microbrewery pioneers had done recently.
Grossman is an innovative mechanic. He and Camusi scrounged for used equipment from dairies, scap yards, and bottlers, then Grossman rebuilt it into usable machinery. They took their small savings, received some money from relatives and a friend,and started producing. Their plan was to be selling 1,500 cases a month.
Author Rob Burton tells how they made their first sales, got picked up by a supermarket chain,received publicity, and began to develop a cult-like following of beer aficionados.
The company moved from its original rented warehouse to a building developed from the ground up; influenced in appearance by the defunct German Aschaffenburg brauerie from which they purchased two large copper vessels to adorn their new entrance.
Since then, Grossman has added a building to bring the brewery’s capacity to 800,000 barrels per annum. To power the brewery, 10,000 solar arrarys cover its rooftops and parking lot, outputting 1.5 megawatts of electricity plus four hydrogen fuel cells producing 1 megawatt - enough for 2,500 families for a year. The brewery processes spent cooking oil from its restaurant into biodiesel fuel for use in delivery trucks. The company strives for 100 percent sustainability. It recycles its waste and uses it for production, growing hops, and a garden.
Employees receive many perks including a profit sharing retirement program, a self-funded group health plan subsidized over 80 percent by the company, an on-site medical clinic and wellness program with free access six days a week, a child care center, and subsidized public transportation.
Hops and Dreams author Rob Burton compares U.S. craft beer to his native England’s, discusses the craft beer movement in the U.S., and laces the book with tales from Sierra Nevada’s Taproom. For those visiting the brewery he describes its tours and the 350-seat Big Room where national artists perform for the community on a high-tech stage set up for broadcasting. Chef Micheal Iles offers his pairings of favorite beers with menu choices and Brewmaster Steve Dresler narrates the history behind the company’s best-known beers. Hops and Dreams is the only book written about Sierra Nevada Brewing Co.
Title: Hops and Dreams: The Story of Sierra Nevada Brewing Co.
Author: Rob Burton
Availability: Available now from BN.com and Amazon.com. After November 10 available
through all bookstores, library jobbers, and the publisher.
Pet Care | Real Estate | Restaurants | Tech | View All | * Add/Upgrade Business
Placer County News Headlines13 Locations in Placer County for Free Medication Take-back Roseville, CA- A free medication take-back event will take place at 13 locations throughout Placer County on Saturday, Oct. 28.
Roseville Flash Crime Report (10.20.17)Roseville, CA - Digest summary update of Roseville Police activity through October 17, 2017.
Worst of Humanity: Arrests as FBI Targets Underage Human TraffickingSacramento - The Federal Bureau of Investigation, along with the National Center for Missing & Exploited Children (NCMEC), announced that 84 minors were recovered and 120 traffickers were arrested
Wildfires are Increasing Housing CrunchSacramento area Realtor, Julie Jalone of MagnumOne Realty in Roseville, writes about the wine country wildfires and how they are impacting the housing crunch and the displaced homeowners.
Sierra College Holds People & Culture Days CelebrationRocklin, CA - Have you sampled homemade tamales? Have you danced to Greek music? Can you make a Japanese origami crane?
Traffic Alert: Closure of I-80 and Hwy 65 Interchange ScheduledRoseville/ Rocklin, CA - On Saturday, October 21 from 11:00 p.m. to Sunday, October 22 at 6:00 a.m., PG&E will relocate three lines over Highway 65 between I-80 and Galleria Boulevard/Stanford Ranch Road,
Golden 1 Center Creates Economic Spark for SacramentoSacramento, Calif. - Downtown Sacramento Partnership and the Greater Sacramento Economic Council today unveiled new research explaining indicators that show the unprecedented change
California Fire Death Toll Hits 41California Fire Updates 2017: In the past week, over 245,000 acres have burned across California. More than 11,000 firefighters continue making progress on 12 large wildfires burning in the State
Volkswagen unveils versatile new GolfRoseville, CA,- The all-new 2017 Volkswagen Golf Alltrack. Volkswagen has attempted to build the Alltrack with some enviable features that give it the versatility that appeals to people who enjoy staying active.
Roseville Gas Prices Continue DroppingRoseville, CA, - More good news for Roseville area motorists as gas prices continue to move lower. The cooler weather is moving in and autumn weekday road trips are idyllic
31 Confirmed Dead in California Wildfire DevastationCalifornia Fire Updates 2017: The death toll has risen to 31 across 4 fires as estimates remain that 3,500 homes and other structures have been destroyed
Placer Women's Retreat in Roseville on November 4thRoseville, CA- The Placer Women's Retreat will take place at the Falls Event Center in Roseville on November 4, 2017.
NEWS: In Case You Missed It