Yellow Pages |   News Updates |   Local Jobs |   Events Calendar |   Movie Times | Recycling
Rocklin and Roseville Today Events Calendar
contact add event advertise 

Hops and Dreams: The Story of Sierra Nevada Brewing Co.



sierra_nevada_brewing.jpg

On November 15, thirty years ago, two friends mixed 300 pounds of pale malt and roasted barley, then added six pounds of hops. A week later they pried open their bottles of beer and poured it all down the drain—it had an unwelcome astringent taste. Ten batches later, after seeking advice internationally and experimenting, Ken Grossman and Paul Camusi created their first marketable batch of Sierra Nevada Pale Ale.

Today, the brewery they grew is producing more beer than any other craft brewery in the United States (The Boston Beer Company produces more but it contracts out some of its brewing).

Sierra Nevada Brewing Co., located in Chico, California, is holding a nationwide toast to celebrate its anniversary. Grossman, who bought out his partner, is sole owner of the company. The rise to this company’s and Grossman’s success is described in Hops and Dreams: The Story of Sierra Nevada Brewing Co. (Stansbury Publishing, $19.95, 224 pp.).

Ken Grossman and Paul Camusi moved to Chico from separate hometowns in Southern California. Introduced at Grossman’s Chico Home Brew Shop, which sold ingredients for homebrewing, the two decided to open their own microbrewery, just as the Bay Area
microbrewery pioneers had done recently.

Grossman is an innovative mechanic. He and Camusi scrounged for used equipment from dairies, scap yards, and bottlers, then Grossman rebuilt it into usable machinery. They took their small savings, received some money from relatives and a friend,and started producing. Their plan was to be selling 1,500 cases a month.

Author Rob Burton tells how they made their first sales, got picked up by a supermarket chain,received publicity, and began to develop a cult-like following of beer aficionados.

The company moved from its original rented warehouse to a building developed from the ground up; influenced in appearance by the defunct German Aschaffenburg brauerie from which they purchased two large copper vessels to adorn their new entrance.

Since then, Grossman has added a building to bring the brewery’s capacity to 800,000 barrels per annum. To power the brewery, 10,000 solar arrarys cover its rooftops and parking lot, outputting 1.5 megawatts of electricity plus four hydrogen fuel cells producing 1 megawatt - enough for 2,500 families for a year. The brewery processes spent cooking oil from its restaurant into biodiesel fuel for use in delivery trucks. The company strives for 100 percent sustainability. It recycles its waste and uses it for production, growing hops, and a garden.

Employees receive many perks including a profit sharing retirement program, a self-funded group health plan subsidized over 80 percent by the company, an on-site medical clinic and wellness program with free access six days a week, a child care center, and subsidized public transportation.

Hops and Dreams author Rob Burton compares U.S. craft beer to his native England’s, discusses the craft beer movement in the U.S., and laces the book with tales from Sierra Nevada’s Taproom. For those visiting the brewery he describes its tours and the 350-seat Big Room where national artists perform for the community on a high-tech stage set up for broadcasting. Chef Micheal Iles offers his pairings of favorite beers with menu choices and Brewmaster Steve Dresler narrates the history behind the company’s best-known beers. Hops and Dreams is the only book written about Sierra Nevada Brewing Co.

 

Title: Hops and Dreams: The Story of Sierra Nevada Brewing Co.
Author: Rob Burton

Availability: Available now from BN.com and Amazon.com. After November 10 available
through all bookstores, library jobbers, and the publisher.





Placer County News Headlines

Stem Cell Grants for Spina Bifida and Diabetic Wound TreatmentsThe state stem cell agency, California Institute for Regenerative Medicine (CIRM), awarded a pair of grants totaling more than $7 million to UC Davis School of Medicine

Top 100 Paying Jobs in California (Part 6)Part 6 in our series on the Top 100 Paying Jobs in California.

$11.5 Billion Backlog at National ParksThe National Park Service recently released its fiscal year deferred maintenance statistics for national parks

Roseville Crime Report Digest Update (3.30.15)The Roseville Police Department's crime report digest update

Nelson Earned PhD Despite Three Disabilities"I grew up in a time when no one understood ADHD (attention deficit hyperactivity disorder)," said 53-year-old Eric Nelson of Sacramento, California, in a telephone interview.

Kia Sedona Minivan Delivers More in Redesigned VersionKia redesigned its minivan and didn't hesitate to make some significant changes. Borrowing a time-honored line when it comes to remodeling, the 2015 Kia Sedona arrived new and improved.

U2 Tour 2015: Tickets Selling QuicklyU2 will return to the stage on May 14 north of the border at Rogers Arena in Vancouver, British Columbia to kick off their 2015 Innocence + Experience World Tour

Sierra College CACT Partnership Wins AwardSierra College, the California Conservation Corps and Golden Sierra Job Training Agency were recognized by the Placer County Economic Development Board

David Boesch Honored at North Lake Tahoe Awards DinnerPlacer County Executive Officer David Boesch was presented the Public Servant of the Year Award at the North Lake Tahoe 61st Annual Community Awards

Garth Brooks Tickets: Six Nights in SacramentoSaddle up cowboys and cowgirls! Garth Brooks will be making the first California appearance on his current world tour

Vacation Deals: On Tight BudgetsLet's face it, we all love our vacation time. A time to break off from everyday routines, ditch a portion of the responsibility we call life and enjoy doing what we love

Joyce and Jim Raley Teel & Joseph Gallo HonoredMore than 700 guests came out to honor Joyce and Jim Raley Teel, Raley's Family of Fine Stores and Joseph E. Gallo at their induction into the California Grocers Association Educational


NEWS: In Case You Missed It